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The author identifies 'new realities' that are reshaping American's denominational landscape, outlines key biblical guidelines, and explores the concept of Christian stewardship and the Baptist doctrine of 'soul competency' as theological foundations for the practice of communications and marketing. A telephone survey of 500 CBF members formed the heart of the project's research phase. Findings from the survey were used to formulate a strategic plan that was successfully implemented over a three-year period."],"rights_statement_tesim":["https://rightsstatements.org/vocab/InC/1.0/"],"thumbnail_path_ss":"/assets/work-a3b75da7abded620ab321410c80d102e5e2417b71c54de7ba7d4b0363da904f7.png","suppressed_bsi":false,"actionable_workflow_roles_ssim":["f6c99b2a-5c91-4444-8946-01a1837f1fd8-default-approving","f6c99b2a-5c91-4444-8946-01a1837f1fd8-default-depositing","f6c99b2a-5c91-4444-8946-01a1837f1fd8-default-managing"],"workflow_state_name_ssim":["deposited"],"member_of_collections_ssim":["Southern Baptist Theological Seminary"],"member_of_collection_ids_ssim":["55f1694e-f3f1-43ea-8ca9-da9a2899defe"],"visibility_ssi":"open","admin_set_tesim":["Metadata Only"],"account_cname_tesim":["rim.ir.atla.com"],"human_readable_type_tesim":["Etd"],"read_access_group_ssim":["public","work_editor"],"edit_access_group_ssim":["admin"],"edit_access_person_ssim":["ckarpinski@atla.com"],"_version_":1791129091973316608,"timestamp":"2024-02-17T07:10:12.383Z","score":1.0},{"system_create_dtsi":"2023-10-12T07:56:48Z","system_modified_dtsi":"2024-02-17T06:57:03Z","has_model_ssim":["Etd"],"id":"42f6e1c9-a9db-4a35-a4fb-060029317b7e","accessControl_ssim":["55f454c2-c98b-458e-ac65-ac8157d5fa84"],"depositor_ssim":["ckarpinski@atla.com"],"depositor_tesim":["ckarpinski@atla.com"],"title_tesim":["Developing and implementing a church marketing plan to impact the community's perception of Cave City Baptist Church, Cave City, Kentucky"],"date_uploaded_dtsi":"2023-10-12T07:56:47Z","date_modified_dtsi":"2024-02-17T00:04:38Z","isPartOf_ssim":["f6c99b2a-5c91-4444-8946-01a1837f1fd8"],"hasEmbargo_ssim":["338febd3-4f04-47f7-b02f-1ae191eddfab"],"hasLease_ssim":["7130307b-b5f9-4a9a-a1f8-ae33366832eb"],"show_pdf_viewer_tesim":["1"],"show_pdf_download_button_tesim":["1"],"institution_tesim":["Atla RIM"],"degree_tesim":["Unknown"],"degree_granting_institution_tesim":["Southern Baptist Theological Seminary"],"advisor_tesim":["Don R Cox"],"year_tesim":["2002"],"resource_type_tesim":["Unknown"],"types_tesim":["Text"],"creator_tesim":["Andrew B McGill"],"publisher_tesim":["Southern Baptist Theological Seminary"],"subject_tesim":["Cave City Baptist Church (Cave City, Ken)","Marketing","Church growth"],"language_tesim":["English"],"abstract_tesim":["This dissertation explores the value of linking a biblical foundation to missiological church marketing. Chapter 1 outlines the purpose and goals of the project and gives one a sense of the history and setting of Cave City Baptist Church. A brief summary of the value of church marketing and definitions are included. Chapter 2 begins with a brief survey of the state of the church in North America, but is primarily devoted to providing a strong biblical defense of some church marketing concepts. Included is application of how churches can contextualize these concepts in their fields. Chapter 3 gives the reader a summary of the rural state of the church today. Then it provides a rather comprehensive analysis of modern marketing terms, methods, strategies and also examples of how some churches, both rural and urban, have succeeded in growth using missiological church marketing. Chapter 4 gives a step-by-step description of the project as it was executed during the summer of 2002. Some evaluation is included. Chapter 5 provides a more thorough evaluation and and analysis of the project results with some personal observations. This work contends that although these is some danger in blindly applying concepts of church marketing without biblical foresight, there are some church marketing principles which can be defended from the scriptures and used to expand the kingdom of God. The rural church is not without precedence, support and resources in its endeavor to grow the membership both numerically and spiritually."],"rights_statement_tesim":["https://rightsstatements.org/vocab/InC/1.0/"],"thumbnail_path_ss":"/assets/work-a3b75da7abded620ab321410c80d102e5e2417b71c54de7ba7d4b0363da904f7.png","suppressed_bsi":false,"actionable_workflow_roles_ssim":["f6c99b2a-5c91-4444-8946-01a1837f1fd8-default-approving","f6c99b2a-5c91-4444-8946-01a1837f1fd8-default-depositing","f6c99b2a-5c91-4444-8946-01a1837f1fd8-default-managing"],"workflow_state_name_ssim":["deposited"],"member_of_collections_ssim":["Southern Baptist Theological Seminary"],"member_of_collection_ids_ssim":["55f1694e-f3f1-43ea-8ca9-da9a2899defe"],"visibility_ssi":"open","admin_set_tesim":["Metadata Only"],"account_cname_tesim":["rim.ir.atla.com"],"human_readable_type_tesim":["Etd"],"read_access_group_ssim":["public","work_editor"],"edit_access_group_ssim":["admin"],"edit_access_person_ssim":["ckarpinski@atla.com"],"_version_":1791128267459133440,"timestamp":"2024-02-17T06:57:06.065Z","score":1.0},{"system_create_dtsi":"2023-10-12T06:51:20Z","system_modified_dtsi":"2024-02-17T06:57:41Z","has_model_ssim":["Etd"],"id":"550e55ae-0440-4503-b733-5d187ea3089a","accessControl_ssim":["cad4f0ef-7f66-459a-9ebc-888ea8df8903"],"depositor_ssim":["ckarpinski@atla.com"],"depositor_tesim":["ckarpinski@atla.com"],"title_tesim":["Marketing a post-racial transitional congregation for African American church growth"],"date_uploaded_dtsi":"2023-10-12T06:51:19Z","date_modified_dtsi":"2024-02-17T00:37:35Z","isPartOf_ssim":["f6c99b2a-5c91-4444-8946-01a1837f1fd8"],"hasEmbargo_ssim":["1c8fadd9-6210-4f89-8d59-9f7b85997869"],"hasLease_ssim":["42b06662-a1be-4020-b84e-0a2b09f09177"],"show_pdf_viewer_tesim":["1"],"show_pdf_download_button_tesim":["1"],"institution_tesim":["Atla RIM"],"degree_tesim":["Unknown"],"degree_granting_institution_tesim":["United Theological Seminary"],"advisor_tesim":["Carlyle Fielding Stewart"],"year_tesim":["1997"],"resource_type_tesim":["Unknown"],"types_tesim":["Text"],"creator_tesim":["Martin G McCain"],"keyword_tesim":["Relation (Theology)"],"publisher_tesim":["United Theological Seminary (OH)"],"subject_tesim":["Church public relations","Race relations","Evangelistic work","Methodist Church","Grace United Methodist Church (Memphis, Tenn)","Church growth","Marketing"],"language_tesim":["English"],"abstract_tesim":["This project proposes a marketing model to encourage African Americans to become members of declining, formerly 'white' congregations in transitional neighborhoods, testing it in the Whitehaven community of Memphis, Tennessee, in behalf of Grace United Methodist Church. The project uses five marketing strategies--direct mail, radio, newspaper, billboards, and telemarketing--to invite members of the target population (77 percent African American) to visit and become members of the church."],"rights_statement_tesim":["https://rightsstatements.org/vocab/InC/1.0/"],"thumbnail_path_ss":"/assets/work-a3b75da7abded620ab321410c80d102e5e2417b71c54de7ba7d4b0363da904f7.png","suppressed_bsi":false,"actionable_workflow_roles_ssim":["f6c99b2a-5c91-4444-8946-01a1837f1fd8-default-approving","f6c99b2a-5c91-4444-8946-01a1837f1fd8-default-depositing","f6c99b2a-5c91-4444-8946-01a1837f1fd8-default-managing"],"workflow_state_name_ssim":["deposited"],"member_of_collections_ssim":["United Theological Seminary"],"member_of_collection_ids_ssim":["f0f9c284-37b6-440c-96ab-39e6509e82ee"],"visibility_ssi":"open","admin_set_tesim":["Metadata Only"],"account_cname_tesim":["rim.ir.atla.com"],"human_readable_type_tesim":["Etd"],"read_access_group_ssim":["work_editor","public"],"edit_access_group_ssim":["admin"],"edit_access_person_ssim":["ckarpinski@atla.com"],"_version_":1791128307506348032,"timestamp":"2024-02-17T06:57:44.257Z","score":1.0},{"system_create_dtsi":"2023-10-12T05:56:29Z","system_modified_dtsi":"2024-05-22T02:09:15Z","has_model_ssim":["Etd"],"id":"86811963-b266-4e17-aff2-036de2bb1866","accessControl_ssim":["117612d4-e351-4ebb-a908-bc3379671506"],"depositor_ssim":["ckarpinski@atla.com"],"depositor_tesim":["ckarpinski@atla.com"],"title_tesim":["A plan to encourage church growth at Marlton Assembly of God, Marlton, New Jersey, through the use of church marketing and revivalism"],"date_uploaded_dtsi":"2023-10-12T05:56:28Z","date_modified_dtsi":"2024-02-17T02:05:39Z","isPartOf_ssim":["f6c99b2a-5c91-4444-8946-01a1837f1fd8"],"hasEmbargo_ssim":["0c414c12-3bfa-4b44-864b-787f03c7bfef"],"hasLease_ssim":["d39f862d-4d46-4184-9230-40822620680e"],"show_pdf_viewer_tesim":["1"],"show_pdf_download_button_tesim":["1"],"institution_tesim":["Atla RIM"],"degree_tesim":["Unknown"],"degree_granting_institution_tesim":["Trinity Evangelical Divinity School"],"advisor_tesim":["David L Larsen"],"year_tesim":["1997"],"resource_type_tesim":["Unknown"],"types_tesim":["Text"],"creator_tesim":["Russell W Eggert"],"publisher_tesim":["Trinity Evangelical Divinity School of Trinity International University"],"subject_tesim":["Marlton Assembly of God (Marlton, NJ)","Revivals","Evangelistic work--Biblical teaching","Church growth","Evangelistic work","Marketing"],"language_tesim":["English"],"abstract_tesim":["This project applies the principles of commercial marketing to the evangelistic work of Marlton Assembly of God in order to promote church growth. Revivalism, defined as four precepts found in Acts 2:41-47, remains at the heart of church growth, but church marketing principles can enhance ministry. 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The research targeted a specific geographic area using several forms of mass marketing to promote the church within the targeted area, and then counted the number of persons who attended for the first time. First-time visitors increased by about 400 percent and the persons who participated in the project grew in confidence that the church can grow numerically."],"rights_statement_tesim":["https://rightsstatements.org/vocab/InC/1.0/"],"thumbnail_path_ss":"/assets/work-a3b75da7abded620ab321410c80d102e5e2417b71c54de7ba7d4b0363da904f7.png","suppressed_bsi":false,"actionable_workflow_roles_ssim":["f6c99b2a-5c91-4444-8946-01a1837f1fd8-default-approving","f6c99b2a-5c91-4444-8946-01a1837f1fd8-default-depositing","f6c99b2a-5c91-4444-8946-01a1837f1fd8-default-managing"],"workflow_state_name_ssim":["deposited"],"member_of_collections_ssim":["Golden Gate Baptist Theological Seminary"],"member_of_collection_ids_ssim":["e59d8a7f-b140-41e1-9d1f-4e98aaa1d973"],"visibility_ssi":"open","admin_set_tesim":["Metadata Only"],"account_cname_tesim":["rim.ir.atla.com"],"human_readable_type_tesim":["Etd"],"read_access_group_ssim":["public","work_editor"],"edit_access_group_ssim":["admin"],"edit_access_person_ssim":["ckarpinski@atla.com"],"_version_":1791131599201370112,"timestamp":"2024-02-17T07:50:03.461Z","score":1.0},{"system_create_dtsi":"2023-10-12T04:40:22Z","system_modified_dtsi":"2024-05-22T02:19:06Z","has_model_ssim":["Etd"],"id":"4976ef03-fe0d-476d-9cbe-14c6027f517e","accessControl_ssim":["2bc7f42e-c22f-48f9-ae87-49719e7757e2"],"depositor_ssim":["ckarpinski@atla.com"],"depositor_tesim":["ckarpinski@atla.com"],"title_tesim":["Developing a local outreach target marketing strategy at New Victoria Baptist Church"],"date_uploaded_dtsi":"2023-10-12T04:40:21Z","date_modified_dtsi":"2024-02-17T00:17:14Z","isPartOf_ssim":["f6c99b2a-5c91-4444-8946-01a1837f1fd8"],"hasEmbargo_ssim":["ff5a6862-e286-4fd1-8fae-5555cdc2ce46"],"hasLease_ssim":["f3127dbb-7d3e-43e7-b8b4-64c93e5af59a"],"show_pdf_viewer_tesim":["1"],"show_pdf_download_button_tesim":["1"],"institution_tesim":["Atla RIM"],"degree_tesim":["Unknown"],"degree_granting_institution_tesim":["Trinity Evangelical Divinity School"],"advisor_tesim":["Warren S Benson"],"year_tesim":["1995"],"resource_type_tesim":["Unknown"],"types_tesim":["Text"],"creator_tesim":["John S Albanese"],"publisher_tesim":["Trinity Evangelical Divinity School of Trinity International University"],"subject_tesim":["Planning","Marketing"],"language_tesim":["English"],"abstract_tesim":["This doctor of ministry project developed a target market strategy for community outreach at a local church. The strategy includes marketing objectives, the selection of a target market, and suggested improvements to the marketing mix of the church.  The project clearly defines and forcefully defends a target market strategy for church growth.  Also, the project reviews how the marketing strategy was developed.  The appendix contains training materials and the instruments used in developing the ministry-marketing strategy.  The project concludes with the steps taken to reach church adoption of the ministry-marketing strategy, an evaluation, and summary."],"rights_statement_tesim":["https://rightsstatements.org/vocab/InC/1.0/"],"thumbnail_path_ss":"/assets/work-a3b75da7abded620ab321410c80d102e5e2417b71c54de7ba7d4b0363da904f7.png","suppressed_bsi":false,"actionable_workflow_roles_ssim":["f6c99b2a-5c91-4444-8946-01a1837f1fd8-default-approving","f6c99b2a-5c91-4444-8946-01a1837f1fd8-default-depositing","f6c99b2a-5c91-4444-8946-01a1837f1fd8-default-managing"],"workflow_state_name_ssim":["deposited"],"member_of_collections_ssim":["Trinity Evangelical Divinity School"],"member_of_collection_ids_ssim":["c654e922-76d0-4427-ac29-e286b7997781"],"visibility_ssi":"open","admin_set_tesim":["Metadata Only"],"account_cname_tesim":["rim.ir.atla.com"],"human_readable_type_tesim":["Etd"],"read_access_group_ssim":["work_editor","public"],"edit_access_group_ssim":["admin"],"edit_access_person_ssim":["ckarpinski@atla.com"],"_version_":1799717489689493504,"timestamp":"2024-05-22T02:19:06.704Z","score":1.0},{"system_create_dtsi":"2023-10-12T02:54:37Z","system_modified_dtsi":"2024-02-17T06:49:13Z","has_model_ssim":["Etd"],"id":"063e2081-fbfd-4d1d-8039-1049afd01d6c","accessControl_ssim":["c0ec5f5c-a5d0-4bda-ace6-73a6901b1bcf"],"depositor_ssim":["ckarpinski@atla.com"],"depositor_tesim":["ckarpinski@atla.com"],"title_tesim":["Developing a marketing plan for Mount Vernon Baptist Church"],"date_uploaded_dtsi":"2023-10-12T02:54:36Z","date_modified_dtsi":"2024-02-16T22:18:04Z","isPartOf_ssim":["f6c99b2a-5c91-4444-8946-01a1837f1fd8"],"hasEmbargo_ssim":["1f8f6c30-358f-45ad-a821-7798f7f27fef"],"hasLease_ssim":["16c02858-8c56-464a-b223-d542a106ce60"],"show_pdf_viewer_tesim":["1"],"show_pdf_download_button_tesim":["1"],"institution_tesim":["Atla RIM"],"degree_tesim":["Unknown"],"degree_granting_institution_tesim":["Southern Baptist Theological Seminary"],"advisor_tesim":["John B Polhill"],"year_tesim":["1992"],"resource_type_tesim":["Unknown"],"types_tesim":["Text"],"creator_tesim":["David N Clay"],"publisher_tesim":["Southern Baptist Theological Seminary"],"subject_tesim":["Marketing","Mount Vernon Baptist Church (Mount Vernon, Va)"],"language_tesim":["English"],"abstract_tesim":["The purpose of this project was to develop a marketing plan for Mount Vernon Baptist Church that would include the elements of product, placement, and promotion to develop an ethical and effective method of reaching the community. The biblical foundations for this project were found in the book of Acts generally, and in Acts 13:16-41 and Acts 17:16-34 specifically.  A clustering instrument was utilized to isolate placement.  Focus group interviews and surveys were implemented to define product and promotion. 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The community residents were pretested to determine initial levels.  A one-month intensive marketing campaign followed. Afterward, the community was posttested to determine any change. 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Professional research/marketing specialists were employed to research the current environment related to attitudes toward church starting and to develop a marketing plan which would guide and promote church-starting efforts.  A steering committee was enlisted to work with the project director in guiding the project.  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